Ford - Lobo, More Than A Truck

ROLE: Creative

CLIENT: Ford

The Ford F-150 Lobo was inspired by owners who have been putting their own stamp on Ford trucks for decades.

Produced at pace and built around authenticity, this project focused on the modifiers and communities that helped inspire the truck itself, celebrating the people who make their Ford Lobo a statement about who they are.

(It's also a very, very sick truck!)