Fujifilm, Gateways

ROLE: Creative + Director

CLIENT: Fujifilm

Gateways was a showcase film created for the launch of the flagship Fujifilm X-H2 and X-H2S. Two cameras built for different worlds but connected by the same Fujifilm pedigree.

We wanted to prove that whether a photographer needed the precision of a controlled studio setup or the speed of raw outdoor action, portrait, low light, moving image, the list goes on… these cameras could handle it all whilst delivering that unmistakable Fujifilm look.

Each press of the shutter became a trigger, a gateway into a new environment for the camera to conquer, testing just how far Fuji’s versatility could stretch.