Ford, Road To The Ring

ROLE: Creative + Director

CLIENT: Ford

On paper, the brief was simple:

tell the story of the next-generation Mustang built to break the seven-minute barrier at the infamous Nürburgring.

But once we embedded with the team chasing that dream, it became clear this was so much more than a car story. It was a story about people, their obsession, and their unwavering belief in each other to achieve.

As Creative and Director, I shaped Road to the Ring as the emotional prologue to Ford’s most ambitious racing chapter in a generation by simply observing what - and who - it takes to build the impossible.

Where most automotive films chase speed and spectacle, we slowed down to ground the narrative in its people, the craft, and the quiet determination needed to turn the near-impossible into the remarkable.

Although, we still captured all the spectacle, and plenty of speed. This is Mustang after all... 

What began as a film about chasing seconds became one about human ambition and what it truly took to evolve the most famous car in the world.