Tottenham Hotspur - 3rd Kit Launch

ROLE: Creative

CLIENT: Tottenham Hotspur

Rivalries aside, this campaign was too fun not to show… Please forgive me, ha.

A landmark design for the club, the third kit drew inspiration from Tottenham’s Seven Sisters community programme and the N17 heritage that defines it. So, the launch film needed to spotlight the new kit while celebrating the neighbourhood that shaped the team’s identity.

A tale as old as time, limited access to players, means we turned to EAFC to maximise screen presence and merge the worlds of gaming and grassroots football - a sweet spot for me.

Through Eva - our protagonist and grassroots streamer - we captured the heart of the community and the power of virality. Her journey from streaming to her mum to thousands of like-minded Spurs fans brought the Seven Sisters initiative to life and showed why it matters so much to the club, and the fans.