ROLE: Creative

CLIENT: TUI BLUE

Holiday advertising often starts with a hero film and works backwards.

Worth Discovering did the opposite.

TUI BLUE knows no two travellers want the same holiday. More importantly, they know how to cater to them all, offering something far more personal than a traditional package holiday (whatever that means). 

So, Worth Discovering was built to speak to different types of guests, shaping TUI BLUE’s food, wellness, adventure and hotel experiences into tailored social stories that felt personal and scrollable but unmistakably TUI BLUE.

We took a frankly heroic (so much) amount of TUI BLUE Travel Guide footage into the edit suite and walked out with a flexible content system for TikTok, Instagram and YouTube, delivering more than 120 still assets and 50+ films across multiple formats, audiences and languages without losing the heart of the source material.