XBOX, CREATOR CHALLENGES

ROLE: Creative

CLIENT: Xbox

For Score More With Xbox - a global FIFA campaign using Xbox’s official partnership with The FA - we celebrated the players who make Xbox the best place to play.

Across three short films, we teamed up with EAFC creators, YouTubers, and England legend Joe Cole to put irl football and gaming head-to-head.

From Ice Cole’d, where creators survived ice baths to win prizes for their followers to Smash’n’Grab, a full-power free-kick play-off against Joe Cole, each challenge raised the stakes and prizes on offer.

It all built to Cole vs CapGunTom. This was a showdown recreating iconic England goals, both in-game and in real life, to see who could hit closest to history.